Project:
Client: Lan Kwai Fong Group
Xcite created the official website for Lan Kwai Fong Group as a leading lifestyle guide introducing LKF area as well as the latest entertainment trends in HK to its readers.
Brief:
Lan Kwai Fong has been a renowned lifestyle destination in Hong Kong for decades. Xcite, as a holistic marketing solution agency, brainstormed around the brand, planned and built the official destination website for Lan Kwai Fong Group. Through this website, Lan Kwai Fong Group wants its audience to know what’s happening in the area and to receive the most up-to-date promotions and help plan their visit to Lan Kwai Fong.
Solution:
Xcite offers below digital marketing solution on the development of lankwaifong.com
- Research and positioning
- Mobile-first UX/UI design
- Responsive layout
- HTML/CSS/JavaScript/PhP development
- Server set-up and maintenance
- User-friendly backend integration
- Security management
- China-ready infrastructure
- Content direction & generation
- SEO optimization
- Monetization strategy
- Multilingual site
- Infinite scrolling
Results:
- One of the top tourist destination websites in Hong Kong
- Programmatic-ready, IAB-compliant advertising
- Lowered the bounce rate by 10% and increased average time spent on page by 20%
- Translation time cut in half
- New event page ready in a day
Awards:
- 2017 Markies Awards – Best Idea – Web Design (Silver)
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