Client – Lan Kwai Fong Group
As part of HKTDC’s Japan Matsuri and to celebrate authentic Japanese culture with local citizens and visitors, Xcite turned LKF into a vibrant and dynamic entertainment destination featuring various Japanese activities such as cuisine booths, IP parade, street performance, pop-up stores, and cosplay competition, etc.
Brief
While keeping multiculturalism in the heart of Hong Kong, the Lan Kwai Fong Association, a Non-Profit Organisation responsible for cultivating the LKF community, aims to not only encourage interaction between customers (tourists and citizens) and different cultures, but to also bring energy to the district. Driving innovative events on culture will promote LKF as a vibrant and dynamic entertainment destination, and it will continue to pursue internationalism on the streets of LKF.
Solution
Tourists and citizens in Hong Kong are fascinated by Japanese culture, from food and beverage to art and performance and more. Since 2017, LKF and the Consulate-General of Japan in Hong Kong joined hands to initiate the annual LKF Japan Carnival. Introducing special and unique themes every year, the event strives to introduce traditional Japanese culture to visitors and local citizens. In 2017, the first large scale matsuri carnival in Hong Kong was born as the LKF Japan Carnival to great success.
Results
With both experimental and digital campaigns working in tandem, the LKF Japan Carnival 2017 concluded successfully with the following outcomes:
Traffic and sales:
- 150,000+ total footfall during the 2-day festival
- HKD$1,200,000+ total sales revenue generated
- 40+ booths directly engaged with the audience during the 2-day event
Brand awareness:
- HK$1.4 million of PR value generated
- 311k+ total impressions generated from social media (Facebook + Instagram)
- 70k+ video views on social media
Overall positive business value from both tangible and non-tangible aspects.
Other Work
